Welcome to 50 Ways to Fall in Love with the Foothills as we celebrate the anniversary of Virginia’s 50 Years of Love.

Escape to Greene, Madison, and Orange Counties in Virginia to experience our 50 ways to fall in love with the foothills through exciting festivals and events, a growing wine and beer industry, numerous outdoor recreational opportunities, cultural and historical sites, and unique shopping, dining, and lodging options.

About the “50 Ways to Fall in Love with the Foothills” Regional Partnership

Greene County, Madison County, and Orange County Tourism departments are partners in celebrating the 50th Anniversary of the “Virginia is for Lovers” tourism slogan. The three counties are collaborating with a “50 Ways to Fall in Love with the Foothills” campaign to share the special tourist opportunities in our region of Virginia. The campaign kicks off on August 31 and ends October 19, highlighting 13 different festivals and events in the foothills. Local destinations, restaurants, wineries, breweries and retail shops will be partnering by offering a variety of specials or promotions to spotlight the region and provide unique dining & shopping opportunities for both tourists and residents. This grant will boost the local economies through the promotion of tourism in our three localities.

The first 600 guests to Visit Greene County, Madison County, or Orange County Visitor Centers will receive a commemorative wine or pint glass. A commemorative glass entitles the holder to special promotions offered by our partners. Partners offering promotions are identified with a ❤ throughout

Orange, Greene and Madison Counties want to thank all of the tourism partners that participated in the 50 day celebration with Virginia! You all gave out visitors over 50 ways to fall in love with the foothills!!

We also want to thank all of our visitors that participated in the 50 day event by enjoying the special perks and deals offered throughout the three county region. We hope that you have fallen in LOVE with our region and will come back to make more memories for years to come!

About Virginia is for Lovers
Fifty years after its creation, Virginia is for Lovers continues to be one of the most recognizable and iconic tourism slogans of all time. Virginia is for Lovers was inducted into the Madison Avenue Advertising Walk of Fame on Sept. 21, 2009. The slogan was included in the Advertising Icon Museum alongside fellow 2009 inductees, the AOL Running Man, the Budweiser Clydesdales and State Farm’s slogan, Like a Good Neighbor, State Farm is There. This recognition came on the heels of tapping Virginia is for Lovers as one of the top 10 tourism marketing campaigns of all time. Today, a new generation is discovering love for Virginia’s mountains, beaches, history, theme parks, vibrant cities, outdoor activities, sports and hospitality.

For more information about 50 Years of Love, please visit